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Pravin Gandhi profiled on "Swadesh" program on Zee Business

ZEE Business TV Channel's weekly half-hour show SWADESH is aired every Saturday 8.30 pm and repeated throughout the week. This program is about Indians who have lived and worked abroad for sometime but have then returned to their own land and started their own business.

The objective of the program is to bring to light the current opportunities available in the country through the 'comeback' stories of people profiled on the show.

The producers of the program discovered me on this very site www.pravingandhi.com and found my profile appropriate for the program.

(Prior to my episode) Swadesh had completed 56 successful episodes and has won the RAPA(Radio & TV Advertising Practitioners Association) award for the best chat show on a news channel.

Raa' Media, a television production house, produces this program for ZEE Business channel.

The show is divided into three segments.

Segment 1: This segment includes the story of my early life, childhood, schooling, college, marriage, decision to go abroad, work experience there and finally when and why I came back.

Segment 2: In this segment I talk about my professional life. The story takes off from the time I came back to India. I talk about the difficulties and obstacles I faced in starting projects, the success and failures and future plans.

Segment 3: The third segment carried my views about India, my message to the youth, testimonials from friends and relatives and finally, my idea of SWADESH - i.e. what does Swadesh mean to me.

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