|
Category |
Item/Description |
Download/Display |
Size |
|
Websites and web content |
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|
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PravinGandhi.com
JusKeepingTrack.com
bp-council.org |
www.pravingandhi.com
www.JusKeepingTrack.com
BPC Website.jpg |
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364KB |
|
Writing |
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Marketing Communication |
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Software Product Brochure |
nVEST Brochure.pdf |
438KB |
|
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1-fold leaflet |
Cheers 1-fold Leaflet.doc |
36KB |
|
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Sponsorship brochure |
Sponsorship_Brochure_070910.pdf |
250KB |
|
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Delegate Flyer |
Delegate-Flyer.doc |
315KB |
|
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|
287KB |
|
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Call for Papers |
CallForPapers-14.pdf |
625KB |
|
|
Display Panel |
Exhibition Panel.jpg |
262KB |
|
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Dangler |
nVEST-Dangler.jpg |
55KB |
|
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Direct Mail |
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Multimedia CD (script) |
HETPAN CD Intro Script.doc |
53KB |
|
Advertisement Copy |
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Delegate Registration Ad |
Delegate-Ad.doc |
322KB |
|
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Ad-1 |
nVEST Ad-1.pdf |
247KB |
|
|
Ad-2 |
nVEST Ad-2.pdf |
292KB |
|
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Ad-3 |
nVEST Ad-3.pdf |
353KB |
|
Some of the Articles for a Computer Weekly |
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|
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|
This Thing Called "Marketing" |
This-Thing-Called-Marketing.pdf |
437KB |
|
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The Battle for Perceptions |
Battle-For-Perceptions.pdf |
570KB |
|
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Building Brand Personality |
Building-Brand-Personality.pdf |
695KB |
|
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Custom vs Product Software |
Custom SW vs Product SW.pdf |
647KB |
|
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Planning for Product Development Life Cycle |
Planning-the-Product-Dev-Life-Cycle.pdf |
581KB |
|
Identities, Name, Byline, Logo |
|
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HETPAN ( makes refractory products and fabricates
furnaces)
- Byline: business definition after brainstorming
with business owners: compare with "before"
- re-design of Logo: incorporates "fire" - with
which the company's business is related |
|
 |
 |
|
Before |
After |
|
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| |
Business Process Council:
- name
- byline: suggested this byline which was accepted
- logo
- Identity: Each row is a triad; the rings are in
harmony with the abundance of round letters in the
text; the 3 rings represent "in 3-steps", popularly
used to signify simplicity or speed of completing a
process/task; the increasing size of rings signify
scale-up, progress and movement.
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| |
Business Process Council Conference:
- name
- byline: named the theme for the conference
- logo: conference logo is in harmony with the
organisation's logo; the 3rd ring used to depict the
"world"
|
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| |
Jus' Keeping Track and
www.JusKeepingTrack.com online personal
investment manager site
- name: informal, conveys function as well as
benefit
- logo: informal text-style; simple, small size
|
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| |
nVEST: desktop package for
personal investments
- name: 3-part unit; name cleverly spelt to obtain uniqueness
and trade mark
- byline
- logo
|
|
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|
Sample topics from CD on Cardiology, Psychiatry
and Diabetes, created for a major pharma
company, to spread awareness of lifestyle diseases
in non-technical language, using a simple
visualisation |
Cholesterol |
Cholesterol.zip
|
2.5MB |
|
Dementia |
Dementia.zip
(do not extract
the two zip files in the same folder) |
6.9MB
|
